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How Artificial Intelligence is revolutionizing Trade Marketing in 2025 (and What It Means for You)

Artificial intelligence (AI) is transforming how brands connect with consumers at the point of sale. But what does this mean for us, those working in Trade Marketing? 🤔

You might be surprised to know that 64% of retail companies are already using AI to enhance customer experience (Source: McKinsey). Let me show you how AI is reshaping our industry and how you can prepare for this new era.

But this isn't something from the future — at Marco MKT, we're already embracing this revolution. Being part of our team means staying at the forefront of digital transformation and using technology to strengthen our strategies.

Let me walk you through how AI is changing our field and how you can gear up for what's next.

🔍 Key Impact of AI on Trade Marketing

Automation of repetitive tasks: Tools like ChatGPT and Jasper AI help generate content for promotions and product descriptions.

📈 Predictive analytics and advanced segmentation: Companies like Amazon and Walmart use AI to analyze shopping patterns and personalize promotions.

🛍 Point-of-sale optimization with computer vision: Brands like Coca-Cola are already using AI to monitor in-store execution in real-time.

How can you prepare?

  1. Learn about AI applied to marketing ➡️ Free course on Google Digital Garage
  2. Explore automation tools ➡️ The best AI platforms for marketing
  3. Adapt your profile to this new era ➡️ Discover job openings at innovative companies

AI isn’t here to replace us — it’s here to make our work more efficient. If you want to lead the future of Trade Marketing, start training today. 🚀

Warm regards, Jess and your favorite recruitment team 💙

Jess

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About MarcoMKT

Our main value is to be Marco.

We are committed to the dreams and goals we share. We always strive for excellence, and guided by integrity, we aim to make the company an excellent place to work.

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@marcomkt.com