📢 The 7 most in-demand Trade Marketing skills in 2025 (and how you can start developing them today)
If you work in Trade Marketing or are thinking about joining this industry, you’ve probably asked yourself: “What skills will really make me stand out?”
Today’s job market is more competitive than ever, and companies are looking for people who not only understand the business but are also strategic and digitally savvy.
But don’t worry — I’ve got you covered! Here are the 7 key skills you need to develop to crush it in Trade Marketing by 2025. And the best part? I’ll show you how to start building them right now:
- Data analysis and decision-making: Master tools like Google Analytics and Power BI to understand key metrics. Recommended course: Data Analytics Fundamentals on Udemy.
- Negotiation and client management: Learn how to build strategic relationships with retailers and distributors. Pro tip: Practice the “win-win” approach and use techniques like BATNA.
- Technology and CRM skills: Get familiar with platforms like Salesforce, HubSpot, and Involves to optimize client follow-ups.
- Creativity and storytelling at the point of sale: The most effective activations don’t just show a product — they tell a story. Learn how to communicate this in your daily work.
- Team management and leadership: Coordinate teams of promoters and merchandisers using agile methodologies. Pro tip: Use tools like Asana or Trello for daily organization.
- Digital skills and social media: Learn how to use Instagram, TikTok, and LinkedIn to boost brand strategies. Free course: Digital Strategies for Trade Marketing.
- Adaptability and continuous learning: Stay updated on market trends and be proactive about learning new skills.
The market is evolving, and opportunities in Trade Marketing are growing fast. If you want to stand out, now’s the time to take action.
Ready to apply what you’ve learned? Explore our Trade Marketing job openings ➡️ here
With love, Jess and your favorite recruitment team đź’™
